I create accessible, well-written content for consumer-facing brands, with a focus on chocolate, of course. Whether you’re looking for a copywriter, a social media expert, or a video producer, I can help your brand shine. Click the images below to see two examples of my work. Contact me at firstname.lastname@example.org to learn more!
As an established writer and editor in the food world for more than a decade, I know exactly what magazines and blogs are looking for. For example, I successfully ran the marketing campaign for my book Bean-to-Bar Chocolate: America’s Craft Chocolate Revolution, with features in Bon Appetit, America’s Test Kitchen, and even Bloomberg Business. I’d love to prepare you to talk effectively to the media and help you get press for your brand. Contact me at email@example.com to learn more!
After more than five years tasting craft chocolate and writing about it, I know that chocolate makers are great at creating delicious bars. Understanding how the media works and how to approach journalists, however, is a different story -- and a different skill set.
Join me and a small group of your peers for an online session to learn how to get press for your chocolate company. We'll walk through the pitching process and the editorial process as well as how PR companies work, and you'll learn how to write a press release, what kind of announcements deserve the most attention, and how to present yourself when you talk to a journalist. By the end of the two-hour session, you will be able to craft a story about your brand that editors will be dying to publish.
I've been a food writer for more than 10 years, and I used this first-hand knowledge to get press for my book, Bean-to-Bar Chocolate: America's Craft Chocolate Revolution. I was surprised at the result! Features in Bon Appetit, America's Test Kitchen, Bloomburg Business, and more. Check out all the press here.
These are small, intimate workshops with limited seats, so be sure to get your ticket asap!
I want to bring your brand to life through a beautiful, well-executed video that’s perfect for social media. I’m an expert at putting together teams of videographers, actors, food stylists, and more for brands as diverse as Zagat to Valrhona. Below are two of my favorite videos. Contact me at firstname.lastname@example.org to learn more!